What Google’s AI says about your brand, country by country. With proof.

The AI-written answer Google shows at the top of many search results, above the usual links. It summarises an answer and cites a handful of sources. It differs by country and language, which is why a check from the United States says little about the United Kingdom.

Yes. A destination is measured the same way: traveller questions written in each market’s language, the answers captured in that market, and the sources that shape them: tourism boards, travel guides, forums and video. Comparison questions (“X or Y for a weekend”) show which destination is recommended where.

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Google’s AI Overviews are the core of every report, because an AI Overview is a page we can photograph: you see the answer, its sources and the time it was taken. ChatGPT is included as a sampled section: each question is asked five times in the target country and language, and we report how often a brand or place is named and which sources are cited — “named in 4 of 5 answers”. A chat answer changes between runs, so we report it as a frequency, never as a single result. Other assistants on request.

English: we work with clients in many countries, and every answer is shown exactly as Google gave it, in the language of each market. On request, a closing part translates the summary, the questions, the opening of each answer and the next steps into your language, and a person checks every translation before the report is delivered.

Any of the more than 200 countries and territories where Google shows AI Overviews. Each report is scoped per market; the US and UK are published examples, and further markets are added per engagement.

Every result in the report comes from a Google results page captured in the target country, as a signed-out user would see it, and kept as a screenshot with its time of capture. Every figure links to the exhibit it came from, so you never have to take our word for a number.

The brand’s domain and name, up to three competitor domains, and the market or markets. Optional notes help us pick the right category. Scoped per engagement. A single-market report is typically delivered within 48 hours of the agreed query set; a person checks each query set and each report before it goes out.

That is a finding in itself, but we do not charge for it: if no AI Overview appeared for any query in a market, you get a full refund for that market.

Yes. You get a private link and a PDF; both are yours to forward. Agencies can use it as the evidence page of a proposal.

Either. A single report is complete on its own. If you want to see how the answers move, we ask the same queries again on a schedule we agree; the queries stay the same, so every change is two screenshots with two dates on them.

It depends on the scope: how many markets, how many queries, and whether it is one report or repeated. Tell us what you want to know and we reply with a quote.